The Ideal Candidate Profile

If you’ve ever said:

• “They interviewed great but didn’t work out”

• “We keep attracting the wrong applicants”

• “Turnover is killing our momentum”

This training is for you.

Most hiring problems aren’t hiring problems.
They’re clarity problems.

In this live training, I’m reteaching one of the most critical (and misunderstood) parts of hiring:
👉 Knowing exactly who your perfect employee is BEFORE you post the job.

Not a personality test.
Not a vague “culture fit.”
A clear Ideal Candidate Profile (ICP) you can actually use.

What You’ll Learn Live

✅ How to define your Ideal Candidate Profile the same way marketers define an Ideal Customer
✅ The 3-part ICP Triangle that instantly filters the right candidates in (and the wrong ones out)
✅ How to turn your ICP into job ads, social posts, and interview questions that do the work for you
✅ Why most interviews fail before the interview even happens
✅ How to use LAYA AI as a hiring co-pilot to guide decisions, messaging, and alignment in real time

This is the missing link between:

• “We’re hiring”
  and

• “We’re attracting the right people”

Why This Training Is Different

I’m not giving you another checklist.
I’m giving you a mental model you’ll use every time you hire.

You’ll leave knowing:

• Who this job is actually for

• How to say it out loud in your ads

• How to spot misalignment early

• How to stop guessing and start selecting

If you hire even one person this year, this training will change how you do it.